Lizelle Holstein

Picture of Lizelle Holstein
Lizelle Holstein leads Watershed's marketing efforts, showcasing who we are and what we do. Like you, she's passionate about using insights from data and analytics to help change the world of corporate learning and development.

Recent Posts

Barriers in Measuring the Business Impact of Learning

By Lizelle Holstein | Oct 30, 2019

We’re entering the fourth year of our Measuring the Business Impact of Learning benchmarking survey with LEO Learning and Learning Technologies Group (LTG). That's why we’re excited to co-host a webinar on Tuesday, Nov. 5 to reflect on the results so far—specifically the biggest barriers in measurement planning and implementation, and how to overcome them.  

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How to Create a Learning Evaluation Strategy with xAPI

By Lizelle Holstein | May 15, 2018

Designing a learning measurement strategy with xAPI takes time and planning, but do you know where to start? In this blog post, we’ll explain the basics and give you a guide to get the ball rolling.

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xAPI xAPRIL: Celebrating 5 Years of the Experience API

By Lizelle Holstein | Mar 30, 2018

Join us as we celebrate xAPI xAPRIL and recognize five years of the Experience API—including free resources, real-world xAPI case studies, and prizes!

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L&D Survey Results: Red Flags, the C-Suite & More

By Lizelle Holstein | Feb 07, 2018

A lot has happened during the past year. SpaceX became the first to successfully re-launch and land the first stage of an orbital rocket. A total solar eclipse blocked out the sun across the United States. And, perhaps most surprising, executives started to take notice of L&D’s existence.

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How to Build a Data Ecosystem Diagram with Room to Grow

By Lizelle Holstein | Dec 21, 2017

We’re taking a quick detour from our Data Storytelling series for a bonus lesson on how to get to the data that will become the star of your story. In this post, we’ll tell you why visualizing a data ecosystem for your organization is important and how you can build your own. It all comes down to maps—the most visual way to represent where you are and where you can go. Similarly, before you can use data, you have to know where to find it and where to send it.

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How to Support Teamwork in the Workplace

By Lizelle Holstein | Jul 18, 2017

Now that you understand the importance of building and fostering office relationships, it’s time to build on those skills. In this post, we’ll discuss how taking on extra responsibility provides visibility for your team and an opportunity to learn more about how other departments perceive and measure the organization’s success. 

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Aligning L&D with Business Goals: Pharmaceutical

By Lizelle Holstein | Jun 15, 2017
According to a 2016 survey , one of the chief priorities for leaders in the pharmaceutical industry is upskilling their organizations’ analytic capabilities. A data science-based skill set provides value across all disciplines of the organization—such as sales reps navigating conversations about medical trials data and market performance, or researchers better evaluating the efficacy of a drug during testing. In this business goal alignment post, we’ll discuss two major challenges facing this industry and how training departments can help to remedy them. Read More >

Aligning L&D with Business Goals: Retail Services

By Lizelle Holstein | May 25, 2017

The retail services industry has shifted drastically toward a digital marketplace during the past 10 years. And with smartphones in nearly every pocket and computers in most homes, the ability to buy anything with the click of a button has become easier than ever. While these events open the traditional retail model to new opportunities, they also leave it vulnerable to new threats for maintaining market share—specifically, threats centered around convenience and variety.

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Aligning L&D with Business Goals: Manufacturing

By Lizelle Holstein | May 05, 2017

As double-digit revenue growth continues to become rarer in the world of manufacturing, the goal to maintain profitability becomes more challenging. In this business goal alignment post, we discuss how L&D with business goals specific to the manufacturing industry.

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Aligning L&D with Business Goals [Introduction]

By Lizelle Holstein | Apr 11, 2017

As an L&D practitioner, are you focusing on the right things? Just as your organization’s objectives evolve, your learning programs need to evolve so they align with those overall business goals.

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