Watershed's 8th Annual 'Measuring the Business Impact of Learning' Survey Is Open

We’ve partnered again with GP Strategies for our eighth annual Measuring the Business Impact of Learning survey.

Since launching at the end of 2016, the survey has reached more than 2,600 global L&D leaders and professionals, providing insight into a range of learning measurement topics, including:

  • Executive pressure to measure the business impact of learning
  • Budgets, tools, and capabilities
  • Barriers to effective learning measurement
  • The type of metrics used and when they are set
  • Analytics capability within L&D and recruitment plans

Last year’s report took data analysis to deeper levels than ever before, as it explored the traits that set strategic partner L&D teams apart from the rest.

The report found strategic partners were more closely aligned with the business on a number of measures—from the way they set a budget to the way they measure success. Strategic partners were, for example, 25% more likely to assess their learning programs by business impact.

How do you measure up?

The survey only takes 5 minutes to complete, and upon completing the survey, respondents will be pointed to our “measurement toolkit” page, which includes a selection of useful free resources, including instant access to last year’s report.

“To see the value of collecting and analyzing data, one can look to this very survey,” said David Ells, Managing Director of Watershed. “As we continue to take the pulse of learning analytics in the marketplace year after year, we're able to understand and share both long-term trends and new insights.”

This analysis is intended to inspire the L&D community and the wider business with the next steps to progress their learning measurement journey and maturity.

“Last year's report showed how organizations with top quality learning measurement are able to deliver corporate agility,” said Piers Lea, Chief Strategy Officer of Learning Technologies Group, the parent company of Watershed and GP Strategies.

“Measuring impact relies on having learner data in the store, a need that’s never been more important. This process also equips you to realize the potential for artificial intelligence to help learners keep up in the upcoming onslaught of business automation. AI can use consistently gathered data to derive powerful insights. But if you don't have the data, you won't get the insights.”

The survey will remain open until Friday, Dec. 15 and only takes 5 minutes to complete. Upon completing the survey, respondents will be pointed to a “measurement toolkit” page, which includes a selection of useful free resources—including instant access to last year’s report.

“As we evolve the kind of information we gather in the survey, we remain excited each year to hear from you, to learn from you, and to share with you what we've learned,” Ells said. “Make your voice heard by participating in the survey, and we'll make sure you're first to see the results!”

Get a better understanding of how opinions and approaches have changed during the last eight years. Check out all of our reports.

Subscribe to our blog

And the learning measurement survey says...

See how global changes have affected the world of learning and development by reading the results from our seventh annual survey. It shares an evolving picture of L&D’s relationship with measurement and business impact—including real-world examples and extended commentary.

eLearning Learning

This website stores cookies on your computer to improve your experience and the services we provide. To learn more, see our Privacy Policy