How to Start Building a Business Case for Learning Analytics

You can use data and analytics to improve learning and training, reinforce people’s skill sets, and enhance the business. Our Building a Business Case for Learning Analytics has outlined a whopping 22 business cases covering just about every area applicable to L&D. So, how do you choose the most appropriate business case for your organization to bring the most value? This final post of the series will help you to do that.

The good news is that you don’t need to restrict yourself to one business case. In fact, implementing learning analytics in several ways will likely deliver the best value for your investment. Nonetheless, you must start somewhere and identify a strong business case to get started.

If you’re new to our blog series, check out the introduction for an overview and recommendations for making the most of this series.

What’s Your Area of Focus?

The first step is identifying which focus from the following areas is likely to add the most value to your organization and the easiest to gain stakeholder buy-in. Then, jump down to the corresponding heading to continue the decision-making process.

  • Learners and People. Learner analytics is a good focus if your goals concentrate on better developing people or improving skills management and employee retention. This area is a great starting point if you’re focused on developing your people and need visibility on learner behavior across your ecosystem.
  • Learning Content and Experiences. Your focus may be on ensuring the quality and effectiveness of learning content and experiences. This is a good focus if your stakeholders are the L&D team, especially those responsible for creating and curating content. Equipping these people with insights helps them improve their work and, in turn, makes them better at improving others in the organization.
  • Learning Platforms. You may want to focus on the learning platforms and other technologies that support learning and development in your organization. Whether keeping an eye on the launch of a new platform or monitoring the usage and impact of existing platforms, it's critical to know you are getting value for your investment.
  • A Specific Learning Program. Your business case may focus on a particular learning program or collection of programs. Analytics can help monitor engagement with and completion of a program and evaluate the program's effectiveness in improving performance.

Learners & People

Which areas will add the most value to the organization if your focus is on people?

Learning Content & Experiences

If your focus is on content and learning experiences, what business benefits do you hope to get from the data?

Learning Platforms

How do you want to use your learning platform data if your focus is on platforms?

A Learning Program

If you’re focused on a specific learning program (or collection of programs), what type of program is it?

Additional Considerations

Consider these factors when planning your learning analytics strategy:

Sell the Business Value of Learning Analytics

Whatever case you choose, the most crucial thing in building a business case for learning analytics is identifying the business value. In other words, how will this investment help the business and its bottom line?

We hope you’ve found this series helpful in doing just that, and we’re here if you have any questions or would like to request a demo to see how Watershed can help you.

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