Track the Launch of a Learning Experience Platform with Watershed

The Challenge

Many companies are beginning to invest heavily in Learning Experience Platforms (LXPs)—which excel at allowing self-directed learning by providing tools to aggregate, share, and track digital learning experiences wherever they happen.

But investing in an LXP typically represents a large shift for an organization, so a learning department needs to prove a platform’s impact from the very start.

Our Solution

Watershed has worked with a number of large, global brands to track launches of LXPs. We’ve helped each of these companies create dashboards that show platform usage in real time.

The dashboards contain reports that anticipate questions that will come from leadership and answer those questions with real-time data.

Here are the questions our dashboards have helped clients answer:

How many people are logging in?

This is the first question leadership typically asks after launching an LXP. A large financial firm, for example, answered this question by using a Line report to show how many people were logging in.

On day one of a launch, a large, global consulting firm even broke down the login data to the hour with a Bar report to send real-time updates to leadership:

Who are the people logging in?

Visa uses Bar reports to see what percent of each team is using Visa University and if they’re achieving their benchmarks (see the red line in the following chart).

What types of content are people viewing?

Learning experience platforms host everything from videos to PDFs, so it’s important to know which content and media types appeal to learners.

A national restaurant chain, for instance, uses a Pie report to track which types of content are utilized most often.

Once the restaurant chain was able to show that videos were the most popular type of content, they received a larger video budget to create more videos.

Which training content pieces are most popular?

It’s also important to show what specific pieces of content are popular. Once that same restaurant knew videos were popular, they used leaderboards to track specific videos to see which ones resonated most with learners.

What learning content are people searching for?

LXPs are successful because they allow learners to control their learning and find articles that interest them.

An international service company, for example, used a leaderboard to track data from a search box to find what people were searching for. The company then used that data to influence new content creation.

Recreate these reports in your Watershed Account.

Even if you’re not using a learning experience platform, you can recreate these reports in your Watershed account as long as you have the right data.

How many people are logging in?

Use the measure editor to create measures that count the number of logins and create a Line report using those measures organized by day.

How many people in each team are logging in?

Create a Bar report organized by team that uses the measures from the previous report. Use the measure editor in Watershed to create an additional measure for group percent.

What types of content are people viewing?

Create a Pie report organized by activity type and use the default Activity Count measure.

Which content is most popular?

Our client used the measure editor to create a custom watch count measure, but you can easily create a leaderboard organized by activity with the default interactions count measure.

What are people searching for?

Create a leaderboard organized by result.response and use the interaction count measure. Organizing by result.response requires custom dimensions using advanced configuration. You’ll also want to use the verb filter for “search.”