Featured Feature: Track the Launch of a Learning Experience Platform

    

L&D departments need to show immediate impact after launching Learning Experience Platforms. And at Watershed, we’ve not only helped a number of global companies demonstrate successful platform launches, but we've also demonstrated the true impact of those platforms on training and performance.

The Challenge

Many companies are beginning to invest heavily in Learning Experience Platforms such as ContentSphere, Degreed, EdCast, and Pathgather. These platforms excel at allowing self-directed learning by providing tools to aggregate, share, and track digital learning experiences wherever they happen. But investing in a Learning Experience Platform typically represents a large shift for an organization, so a learning department needs to prove a platform’s impact from the very start.

Our Solution

Watershed has worked with a number of large, global brands to track launches of Learning Experience Platforms. We’ve helped each of these companies create dashboards that show platform usage in real time. The dashboards contain reports that anticipate questions that will come from leadership and answer those questions with real-time data.

Here are the questions our dashboards have helped clients answer:

How many people are logging in?

This is the first question leadership typically asks after launching a Learning Experience Platform. A large financial firm, for example, answered this question by using a line card to show how many people were logging in. 

Watershed Logins Per Day

 

On day one of a launch, a large, global consulting firm even broke down the login data to the hour with a bar card to send real-time updates to leadership:

Watershed tracks content launch by day

Who are the people logging in?

Visa uses bar cards to see what percent of each team is using Visa University and if they’re achieving their benchmarks (see the red line in the following chart). 

Visa uses Watershed to measure benchmarks

What types of content are people viewing?

Learning Experience Platforms host everything from videos to PDFs, so it’s important to know which content and media types appeal to learners. A national restaurant chain, for instance, uses a pie card to track which types of content are being utilized most often. Once the restaurant chain was able to show that videos were the most popular type of content, they received a larger video budget to create more videos. 

What types of content are popular?

Which content pieces are most popular?

It’s also important to show what specific pieces of content are popular. Once that same restaurant knew videos were popular, they used leaderboards to track specific videos to see which ones resonated most with learners. 

Which content pieces are more popular?

What are people searching for?

Learning Experience Platforms are successful because they allow learners to control their learning and find articles that interest them. An international service company, for example, used a leaderboard to track data from a search box to find what people were searching for. The company then used that data to influence new content creation. 

What are learners searching for?

Recreate these cards in your Watershed Account.

Even if you’re not using a Learning Experience Platform, you can recreate these cards in your Watershed account as long as you have the right data.

How many people are logging in?

Use the measure editor to create measures that count the number of logins and create a Line Card using those measures organized by day.

How many people in each team are logging in?

Create a Bar Card organized by team that uses the measures from the previous card. Use the measure editor to create an additional measure for group percent.

What types of content are people viewing?

Create a Pie Card organized by activity type and use the default Activity Count measure

Which content is most popular?

Our client used the measure editor to create a custom watch count measure, but you can easily create a leaderboard organized by activity with the default interactions count measure.

What are people searching for?

Create a leaderboard organized by result.response and use the interaction count measure. Organizing by result.response requires custom dimensions using advanced configuration. You’ll also want to use the verb filter for “search.”


Let's get started.

Sign into your Watershed account to get started today. And, as always, let us know if you have questions. We're always happy to help!

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Brooks Alford

About The Author

As Director of Client Success, Brooks provides client training and implementation support, maintains Watershed’s roadmap, and prioritizes feature development.